If you have other burning questions we weren’t able to address here, feel free to email.


Established in 2023, Lee Concept redefined the wedding dress shopping experience by being the first to stock undiscovered international designers who offer the freshest bridal fashion. These brands are the most sought after designers today, like Tony Ward, Ines Di Santo, J’aton Couture, Ricca Sposa, Rara Avis, and Milla.

Lee Concept is more than just a boutique, we have a mini +300m2 gallery area to showcase the most stunning dresses. You will be given an immersive boutique tour and have the opportunity to explore the world of bridal couture. 

We believe in bringing a luxury atmosphere paired with a laid-back vibe while providing a fun and fantastic experience! You’ll love our curated selection of bridal gowns from exclusive international designers you won’t find anywhere else in Vietnam! We look forward to welcoming you to the Lee Concept family and aiming to make all of your wedding gown dreams come true. 


We suggest yes, in order to give you the full attention of our experienced consultants, appointments are necessary. We suggest you book your appointment 2-3 days prior via our website, Facebook, or Instagram, however, feel free to call +84938816016 for same-day appointment availability.

Yes! But, please let us know 24 hrs ahead of time via our Facebook, Instagram or call us at +84938816016

Be sure to bring the following 5 things to your appointment: budget parameters, pictures of dresses, bridal accessories and shoes (if you already have them), proper undergarments (e.g. nude strapless bra, underwear and any shape wear) and most importantly, have some foods before you come.

Classic appointments 1.5 hours. VIP Private Appointment 2.5 hours.

SHOPPING wedding dress

We recommend 4 to 6 months prior to your wedding is the ideal time to look for your bridal gown. Lee Concept has options for rush orders or you may also be able to purchase or rent a sample gown for immediate same day purchase.

Depending on the designer, customizations are available for an additional fee.

No, it’s not too late, but every second counts! Your options include buying one of our samples off the rack or working with a consultant to determine which designers can meet your time frame for a “rush order” gown, which could include an additional rush charge.

You can purchase online through Facebook, Instagram or email us at info@leeconcept.com.vn

Accessories such as detachable overskirt, veils, etc. are not included with the dress. The bride will have to rent/purchase separately. You will receive 10% discount on accessories if you book a VIP Private Appointment appointment.

Yes we do. We have take-care services within Ho Chi Minh City and urban area.

Brides can check prices on our website at www.leeconcept.com.vn


We offer worldwide shipping. Shipping fees apply.


Unfortunately, when it comes to wedding gowns and bridal accessories, there is not a lot of wiggle room in the pricing. All of the items you see in a bridal dress store will have a set manufacturers’ suggested retail price (MSRP) that comes directly from the wedding dress designers.
As we are the representative of designer brands in Vietnam, we are not allowed to mark higher or mark lower than that MSRP. As a general rule of thumb, there is not discounting allowed in the bridal fashion world. 

However, we have the following promotion programs happen all year round for brides to refer to:
✤ Sample Sale event: brides can buy wedding dresses or accessories at discounted price.
✤ Brides who book a VIP Private Appointment will receive a 10% discount on wedding accessories and 5% off wedding gowns.
✤ Cash-back up to 10% for feedback images
✤ Free bridal take care package and 01 free dry cleaning with invoices over 80 million.

Sample Sales are events where brides purchase the sample gown that hangs in the bridal salon that brides try on for a discount. These gowns are sold as seen. Sample Sales are perfect for brides that don't have time to order their dress, looking for a great deal, or potentially a second dress!

Cash-back up to 10% is applied when the bride shares photos of her big day in our wedding dress. Cash-back value depends on the photography and wedding venue.

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